At the heart of any good website, there are four key elements:
structure of the website
design of the website
layout of a webpage
Your website’s content is ultimately the key element that will encourage people to keep returning - so it is crucial to get it right.
First and foremost, content must be easy to read:-
start with a page headline which summarises the information
use short sentences and paragraphs that focus on a single topic
remove excess words and only use specialist language if appropriate to your visitors
linked text should clearly indicate where the link goes or what it does
Equally important is the reassurance that your content is accurate and up to date:
where possible make it clear when content was last updated or checked
cite references, and proof read content
set aside time once a week to update news
Where appropriate use images to make the content more engaging.
If you have blogs or forums on your website you should appoint an administrator to monitor content to ensure content posted is relevant and in line with copyright regulations.